SOUTHERN KNIGHTS, MELROSE RUGBY LTD.
Branding for the new Southern Knights semi-professional rugby franchise to play in Scottish Rugby's Super6, for Melrose Rugby Melrose. The logo design featuring Knight on horseback against a shield, is presented in black and white and has an animated version. A modern tartan graphic pattern element was created to reflect Border team colours and assist the identity assets. Brand guidelines and a launch video for the new team were created with a consistent application to all marketing materials rolled out for the inaugural season. Designed items include: team kit, promotional digital and printed advertising, fixture list posters and flyers, ground signage, team changing room graphics, display banners and flags, merch, player cards and kids resources, match and team announcement adverts, game day social media graphics and official programme.