HARESTANES BRANDING
HARESTANES VISITOR
ATTRACTION, LIVE BORDERS
Brand identity project for the Live Borders visitor attraction Harestanes. A colour-coded family of hare logos represent the different sectors at Harestanes - from the Café and Shop to the Play Park and Walks. A consistent application in design styling and layout to various marketing materials, including printed literature - from stationery to leaflets, printed adverts and posters, digital / social media advertising - including the animated hare videos, seasonal promotional materials for Christmas and Easter events, signage, walk route maps, café menus, gift shop tags and bags.
“I worked with Paul for two years on a whole host of projects across the Live Borders’ portfolio, with a broad range of design requirements, including print collateral, signage, social media content and brand development. He was instrumental in evolving the Live Borders’ corporate brand and brought The Great Tapestry of Scotland to life, with animated versions of the panels. He was professional, worked well to brief, made innovative and creative recommendations - and was an all round good guy to work with. I wouldn’t hesitate in recommending Paul to prospective clients.”
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LAURA ADAMSON, FORMER MARKETING & COMMS MANAGER, LIVE BORDERS
